在使用钉钉之前,OPPO马来西亚面临多重挑战:
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成本增加:在众多聊天群组中管理员工生命周期,导致管理成本上升。
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出勤状况不明:难以掌握员工的出勤状况,影响管理。
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内部系统繁杂:多个内部管理系统有各自的入口,使用者困惑且管理成本上升。
引入钉钉,OPPO马来西亚成功实现:
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统一沟通:实现联络人与群组同步下的统一沟通,提升沟通效率。
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智慧出勤追踪:为现场及远端员工提供智慧出勤追踪,简化考勤管理。
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应用整合
Garry作为销售部经理,每日参加多场会议,这些会议涉及马来西亚各地分公司的协作以及与中国总部的沟通。过去,他花费大量时间在内部沟通和流程管理上,但自从引入钉钉后,工作效率显著提升。Garry特别喜爱钉钉的视频会议功能,这不仅提供了稳定的通话质量,还具备实用的参与者管理功能,使他能够清晰地看到发言者和参加者的连接状况。此外,OPPO马来西亚还将钉钉的智能设备与日常业务紧密结合,让Garry能够在不同会议室进行演示,无需担心技术故障。
引入钉钉后,OPPO马来西亚也简化了订单管理流程。之前依赖的独立订单管理系统无法与其他内部系统集成,导致信息共享困难,如今所有内部应用已整合到钉钉上,销售人员只需登录钉钉即可便捷查询订单信息、预订商品和查看分析报告,这大幅提高了工作效率。
在公告发布方面,钉钉也为OPPO马来西亚带来了变革。以往,公告以书面形式发布并张贴于公告板,确保员工阅读公告的难度较高。如今,所有公告均通过钉钉发布,Garry能够轻松追踪哪些员工可能错过公告,并向他们发送个性化的提醒。
在新冠疫情期间,马来西亚实施了行动管制令(MCO),鼓励员工居家工作。钉钉的考勤功能让员工能在家打卡上下班,而每日报表功能则成为追踪部门进度的必备工具。这 一切使得Garry在特殊时期仍能保持高效运作。
Using DingTalk: Before & After
Before
- × Team Chaos: Team members are all busy with their own tasks, standards are inconsistent, and the more communication there is, the more chaotic things become, leading to decreased motivation.
- × Info Silos: Important information is scattered across WhatsApp/group chats, emails, Excel spreadsheets, and numerous apps, often resulting in lost, missed, or misdirected messages.
- × Manual Workflow: Tasks are still handled manually: approvals, scheduling, repair requests, store visits, and reports are all slow, hindering frontline responsiveness.
- × Admin Burden: Clocking in, leave requests, overtime, and payroll are handled in different systems or calculated using spreadsheets, leading to time-consuming statistics and errors.
After
- ✓ Unified Platform: By using a unified platform to bring people and tasks together, communication flows smoothly, collaboration improves, and turnover rates are more easily reduced.
- ✓ Official Channel: Information has an "official channel": whoever is entitled to see it can see it, it can be tracked and reviewed, and there's no fear of messages being skipped.
- ✓ Digital Agility: Processes run online: approvals are faster, tasks are clearer, and store/on-site feedback is more timely, directly improving overall efficiency.
- ✓ Automated HR: Clocking in, leave requests, and overtime are automatically summarized, and attendance reports can be exported with one click for easy payroll calculation.
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