Industry Leader Accelerates Digital Transformation

Anjoy Foods is a leading enterprise in China's frozen food industry, with revenue exceeding 16.1 billion yuan in 2024, making it the first frozen food company in the country to successfully achieve dual "A+H" stock listings. Currently, the group operates 12 production bases nationwide and employs nearly 20,000 people.

Facing the complexities of managing a large-scale organization and coordinating across multiple locations, Anjoy Foods is transitioning from a "channel-driven" to a "new-product-driven" business model, placing increasingly stringent demands on its digital infrastructure. In the past, the group encountered challenges in collaborative office operations, including fragmented platforms, isolated data, and limited AI capabilities, creating an urgent need for a unified work platform integrating workforce collaboration, business connectivity, intelligent functions, and hardware-software integration.

Three Key Areas of Collaboration to Build an Intelligent Work Platform

Under the agreement, both parties will focus on the following three collaborative goals:

1. Establishing an Integrated All-Staff Office Platform

DingTalk will serve as the unified work portal for the Anjoy Foods Group, deeply integrated with existing core systems such as ERP, CRM, and HR, enabling an "All-in-One" mobile office experience. Leveraging DingTalk’s features—such as instant messaging, document collaboration, audio-video conferencing, and knowledge repositories—the platform will bridge collaboration gaps between headquarters and the 12 production bases, building a one-stop collaborative system covering administrative operations, meeting follow-ups, knowledge management, and sales management.

2. Reshaping Workflows for Thousands with AI

Anjoy Foods will adopt intelligent tools from DingTalk, including AI-powered meeting transcription (Tingji), AI search, and AI spreadsheets, initially applying them to improve meeting efficiency, knowledge retrieval, and data analysis. More importantly, the company will integrate with "Wukong," Alibaba’s enterprise-level native AI work platform, combining its industry-specific knowledge and operational data to train proprietary AI models. In the future, AI will evolve from personal assistants into digital employees, deeply embedded in core processes such as R&D, production, and sales.

3. Supporting Global Strategic Expansion

As Anjoy Foods accelerates its overseas expansion, DingTalk will provide efficient cross-regional and cross-time-zone collaboration support, ensuring seamless information flow and organizational coordination across global operations.

Executive Insight: Why DingTalk?

Zhang Qingmiao, General Manager of Anjoy Foods Group, explained that the decision to fully adopt DingTalk was based on three key advantages: First, AI capabilities are instantly accessible across all scenarios, significantly improving efficiency in generating meeting minutes, retrieving documents, and tracking approvals. Second, the unified platform integrates mobile office functions, logs, organizational structure, and approval workflows, breaking down information silos. Third, it offers robust enterprise-level scalability, enabling seamless integration with existing systems and supporting personalized customization.

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Using DingTalk: Before & After

Before

  • × Team Chaos: Team members are all busy with their own tasks, standards are inconsistent, and the more communication there is, the more chaotic things become, leading to decreased motivation.
  • × Info Silos: Important information is scattered across WhatsApp/group chats, emails, Excel spreadsheets, and numerous apps, often resulting in lost, missed, or misdirected messages.
  • × Manual Workflow: Tasks are still handled manually: approvals, scheduling, repair requests, store visits, and reports are all slow, hindering frontline responsiveness.
  • × Admin Burden: Clocking in, leave requests, overtime, and payroll are handled in different systems or calculated using spreadsheets, leading to time-consuming statistics and errors.

After

  • Unified Platform: By using a unified platform to bring people and tasks together, communication flows smoothly, collaboration improves, and turnover rates are more easily reduced.
  • Official Channel: Information has an "official channel": whoever is entitled to see it can see it, it can be tracked and reviewed, and there's no fear of messages being skipped.
  • Digital Agility: Processes run online: approvals are faster, tasks are clearer, and store/on-site feedback is more timely, directly improving overall efficiency.
  • Automated HR: Clocking in, leave requests, and overtime are automatically summarized, and attendance reports can be exported with one click for easy payroll calculation.

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Streamline ops, reduce costs, and keep HQ and frontline in sync—all in one platform.

9.5x

Operational efficiency

72%

Cost savings

35%

Faster team syncs

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