Selected into Harvard Case Library! Chia Tai Group's Digital Transformation in Chinese Agriculture Sets a Global Benchmark

Recently, Cherrypicks Group, a flagship customer of DingTalk, has successfully been included in the Harvard Business School case database for its innovative agricultural practices centered on digital and intelligent transformation across the entire blueberry industry chain. This recognition from a world-renowned academic institution offers a valuable Chinese model for global agricultural digitalization.

Cherrypicks Group Featured in Harvard Business School Case Database

Cherrypicks' leading digital-intelligent practice is deeply integrated with DingTalk’s digital capabilities. Since 2017, Cherrypicks and DingTalk have jointly built a digital ecosystem centered on knowledge management. By digitizing data, experience, and all office scenarios on DingTalk—especially through the application of the AI assistant "Xiao Jia"—employee satisfaction has significantly improved. New employee training costs have dropped by 50%, and frontline farmers can now access expert advice instantly and update their knowledge in real time.

As a benchmark enterprise in China's agricultural digital transformation, Cherrypicks Group has consistently attracted widespread attention from both the industry and academia for its innovations in full-industry-chain digitalization. After winning multiple national agricultural technology awards and industry certifications, its breakthrough achievements in digital transformation have once again gained international recognition—being selected into the Harvard Business School case library.

This milestone not only validates Cherrypicks’ excellence in strategic planning and organizational change but also marks formal recognition by a top global academic institution of China's model for agricultural digitalization.

The development journey of Cherrypicks’ blueberry business reflects the broader transformation of modern agriculture in China. In the early 1.0 phase, farming relied entirely on manual experience; agronomists needed years of accumulation to master complex field management techniques. In the 2.0 phase, digital management systems gradually spread, enabling smart irrigation and pest-disease early warning technologies, while workers could record harvest data simply by scanning QR codes. Today, in the 3.0 era, DingTalk’s AI assistant “Xiao Jia” provides planting recommendations, IoT devices monitor crop growth in real time, and agricultural production is undergoing a profound shift from experience-driven to data-driven methods.

Centered on the digital transformation of blueberry cultivation bases, Cherrypicks’ case study illustrates a critical leap from traditional to digital-intelligent agriculture. Through its self-developed SaaS system, end-to-end digital solutions, and its “New Farmer” training program, Cherrypicks has not only doubled yield per acre and increased farmers’ incomes but also actively explored innovative models where new-generation farmers collaborate with smart devices.

Amid rapid advancements in digital and intelligent technologies, agricultural digitalization has become a key trend shaping industry transformation. The inclusion of Cherrypicks Group in the Harvard Business School case library highlights both the complexity of agricultural digital transformation and the rigorous standards of academic evaluation. Its significance lies not only in demonstrating *how Chinese agriculture achieves digital breakthroughs*, but also in proving that traditional agriculture, through organizational reform and technological innovation, can secure a prominent place within the global business education framework.

DingTalk will continue supporting Cherrypicks in deepening its agricultural digital transformation, building smarter and more precise agricultural decision-making systems that offer scientific and forward-looking guidance for production. Upholding the principle of making technology accessible to all, Cherrypicks will also enhance agricultural efficiency and quality through technology transfer, experience sharing, and talent development, leading the industry toward high-quality, intelligent growth and showcasing the strength of Chinese enterprises on the global stage of agricultural digitalization.

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