DingTalk A1, DingTalk's AI hardware, tops sales in its category and becomes a hit during Tmall Double Eleven

DingTalk A1 Sells Out During Tmall Double Eleven

On November 15, Tmall released its sales rankings for the 2025 Double Eleven shopping festival in the 3C and digital category. DingTalk secured the top spot on the brand sales ranking in the MP3/MP4/iPod/voice recorder category with its first AI hardware product, the DingTalk A1. Meanwhile, the official DingTalk flagship store on Tmall also ranked first in sales volume within this category.

Tmall Double Eleven 3C & Digital

During Double Eleven, the DingTalk A1 stood out on Tmall’s 3C and digital category rankings, topping both the brand and store sales lists for MP3/MP4/iPod/voice recorders. Since its launch two months ago, the product has received widespread acclaim from consumers and is hailed as an "AI office powerhouse." It has consistently led relevant category rankings on platforms such as Tmall and Douyin, emerging as a dark horse in the AI hardware sector, with cumulative sales reaching tens of thousands of units.

The DingTalk A1 is DingTalk's first AI-powered hardware device launched this year. Leveraging DingTalk's AI transcription and large language model capabilities, it efficiently records, transcribes, translates, summarizes, and analyzes spoken content, seamlessly integrating with DingTalk’s workflow to significantly enhance workplace productivity. Available in a flagship version (priced at 799 RMB) and a youth edition (499 RMB), the device supports both individual use and enterprise-wide deployment. By breaking the mainstream price barrier of 1,000 RMB for similar products, it drives broader accessibility of Chinese-made AI hardware.

On August 25, DingTalk officially launched the DingTalk A1 at its 10th anniversary event, where the first limited batch of 1,000 units sold out instantly. Since its full release on September 15, sales have grown rapidly. To date, the DingTalk A1 has helped tens of thousands of users improve efficiency in work and study, earning broad recognition.

Professionals including sales representatives, administrative staff, lawyers, and teachers have adopted the A1 to record phone calls and daily meetings. Chen, a lawyer at a well-known law firm in Zhejiang, shared that using the DingTalk A1 to record, transcribe, and analyze client consultations reduced meeting summary time from several hours to just minutes, greatly accelerating response times for professional services.

In the enterprise market, multiple large companies have made bulk purchases of the A1 enterprise edition to empower managers, HR teams, and sales departments—improving efficiency while building structured data assets, supporting the development of AI-driven organizations.

A business purchaser of the flagship version said: "The DingTalk A1 allows me to objectively monitor meetings and frontline sales activities, making management much easier. Currently, our management and sales teams are all equipped with it. It’s one of the most effective ways to unlock AI productivity at low cost and low barriers."

As a prime example of integrated software-hardware AI design, the DingTalk A1 works seamlessly within the DingTalk ecosystem. On the hardware side, the device is slim and portable, designed to be used alongside smartphones. It features a 6nm low-power AI audio chip, a 660mAh high-capacity battery, and an innovative Type-C interface, outperforming similar products in its class.

On the software side, powered by DingTalk's AI transcription and voice large models, the DingTalk A1 delivers efficient speech-to-text conversion, meeting summary generation, and content analysis. It comes with over 200 AI-powered scenario templates tailored for meetings, interviews, counseling sessions, legal consultations, client visits, job interviews, and more. The device automatically highlights key points and integrates with DingTalk Calendar, To-Do Lists, and AI spreadsheets, transforming conversations into actionable tasks.

Currently, DingTalk offers flagship version users 1,000 free minutes of voice transcription per month, while youth edition users receive 300 minutes monthly—further lowering the entry barrier and enabling more people to easily experience the productivity revolution brought by AI.

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