Welcome Anjoy Food to DingTalk!

Recently, Anjoy Food Group Co., Ltd., a leading enterprise in China's frozen food industry, officially signed a strategic cooperation agreement with DingTalk. The two parties will deepen collaboration in smart office solutions, AI scenario applications, and global expansion, jointly creating a benchmark case for digital and intelligent transformation in the food manufacturing sector.

Industry Leader Accelerates Digital Upgrade

Anjoy Food is a top player in China’s frozen food industry, achieving revenue exceeding 16.1 billion yuan in 2024. It is also the first frozen food company in China to successfully list on both A-share and H-share markets. Currently, the group operates 12 production bases nationwide and employs nearly 20,000 people.

Facing the complexities of managing a large-scale organization and multi-location coordination, Anjoy Food is transitioning from a "channel-driven" to a "new-product-driven" model, demanding more robust digital infrastructure. Previously, the group encountered challenges such as fragmented platforms, isolated data, and limited AI capabilities, highlighting the urgent need for a unified work platform integrating full-team collaboration, business connectivity, intelligent functions, and hardware-software synergy.

Three Key Areas of Collaboration to Build an Intelligent Work Platform

Under the agreement, the partnership will focus on three main objectives:

1. Establishing a Unified All-in-One Office Platform

DingTalk will become the unified work portal for Anjoy Food Group, deeply integrated with existing core systems including ERP, CRM, and HR, delivering an “All-in-One” mobile office experience. Leveraging features such as instant messaging, document collaboration, audio-video conferencing, and knowledge repositories, DingTalk will connect headquarters with its 12 production bases, building a comprehensive collaborative system covering administrative operations, meeting follow-ups, knowledge management, and sales management.

2. Transforming Workflows for Thousands with AI

Anjoy Food will adopt intelligent tools powered by DingTalk AI, including AI Meeting Notes, AI Search & Query, and AI-powered spreadsheets, initially focusing on improving meeting efficiency, knowledge retrieval, and data analysis. Crucially, the company will integrate with Wukong — Alibaba's enterprise-grade, AI-native work platform — combining its industry-specific knowledge and business data to train proprietary AI models. In the future, AI will evolve from personal assistants into digital employees, deeply embedded in core processes such as R&D, production, and sales.

3. Supporting Global Strategic Expansion

As Anjoy Food accelerates its overseas expansion, DingTalk will provide efficient cross-regional and cross-time-zone collaboration support, ensuring seamless information flow and organizational coordination across global operations.

Executive Insight: Why DingTalk?

Zhang Qingmiao, General Manager of Anjoy Food Group, emphasized that the decision to fully migrate to DingTalk was driven by three key advantages: First, AI capabilities are instantly accessible across all scenarios, significantly enhancing efficiency in generating meeting minutes, retrieving documents, and tracking approvals. Second, the unified platform integrates mobile office functions, logs, organizational structure, and approval workflows, breaking down information silos. Third, it offers strong enterprise-level scalability, enabling seamless integration with existing systems and supporting customized development.

"What we need is not just a communication tool, but a smart work platform capable of supporting collaboration for tens of thousands, enabling globalization, and continuously evolving. DingTalk is our best choice."

Chen Weimian, General Manager of DingTalk East China at Alibaba, stated that as an industry leader, Anjoy Food's scale and strategic layout set high standards for collaboration platforms. DingTalk will leverage its Wukong AI platform, intelligent meeting transcription, automated approvals, distributor management capabilities, and its Full-Staff AI Support Program to help Anjoy build an end-to-end AI application system covering order processing, store feedback, market insights, and internal collaboration.

Setting a New Benchmark for Transformation in the Food Industry

This collaboration marks a significant milestone in applying DingTalk’s AI capabilities within the food manufacturing sector. With deeper adoption of the Wukong platform and custom AI models, Anjoy Food is poised to become one of the first food companies in China to fully integrate AI across its entire production and business chain, offering a replicable model for intelligent transformation in traditional manufacturing industries.

We dedicated to serving clients with professional DingTalk solutions. If you'd like to learn more about DingTalk platform applications, feel free to contact our online customer service or email at This email address is being protected from spambots. You need JavaScript enabled to view it.. With a skilled development and operations team and extensive market experience, we’re ready to deliver expert DingTalk services and solutions tailored to your needs!

Using DingTalk: Before & After

Before

  • × Team Chaos: Team members are all busy with their own tasks, standards are inconsistent, and the more communication there is, the more chaotic things become, leading to decreased motivation.
  • × Info Silos: Important information is scattered across WhatsApp/group chats, emails, Excel spreadsheets, and numerous apps, often resulting in lost, missed, or misdirected messages.
  • × Manual Workflow: Tasks are still handled manually: approvals, scheduling, repair requests, store visits, and reports are all slow, hindering frontline responsiveness.
  • × Admin Burden: Clocking in, leave requests, overtime, and payroll are handled in different systems or calculated using spreadsheets, leading to time-consuming statistics and errors.

After

  • Unified Platform: By using a unified platform to bring people and tasks together, communication flows smoothly, collaboration improves, and turnover rates are more easily reduced.
  • Official Channel: Information has an "official channel": whoever is entitled to see it can see it, it can be tracked and reviewed, and there's no fear of messages being skipped.
  • Digital Agility: Processes run online: approvals are faster, tasks are clearer, and store/on-site feedback is more timely, directly improving overall efficiency.
  • Automated HR: Clocking in, leave requests, and overtime are automatically summarized, and attendance reports can be exported with one click for easy payroll calculation.

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